You can make profit if you supply enough value, but you can make much more if you use your always limited resources wisely.
Maximize the bang for your buck. Increase productivity. Advance customer value.
*Productivity is a quantitative measurement of production efficiency. Never forget the qualitative and customer focused aspects of production. Sacrificing customer value for efficiency improvement is a lethal trade off.
Also, productivity efforts will be seriously if not fatally damaged if your Business Plan spelling out Vision, Goals, Strategy and Actions with Objectives is flawed in either planning or execution. Get a good horse and put it before the cart.